Kellogg Co. is pulling its ads from the website Breitbart News, “to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg.
In response, Breitbart Editor-In-Chief Alexander Marlow issued a statement encouraging Breitbart’s 45 million monthly readers to boycott Kellogg’s products.
“For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice,” Marlow said on Breitbart.com. “They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers.”
As of Thursday morning, over 100,000 people had signed a petition pledging to join Breitbart’s “movement against Kellogg’s bigotry.” On social media, many used the hashtag #BoycottKelloggs to support the news organization, while others slammed it.
Not all brands are shying away. With a Nissan ad on the website, the automaker said in a statement that it “places ads in a variety of sites in order to reach as many consumers as possible.”
Breitbart News 29th Most Trafficked Site in America.