He pioneered some of the first Pro-Life Videos for Television via VirtureMedia.org. Following 25 years as an award-winning corporate advertising executive, Tom Peterson’s life would radically change forever, after receiving a transforming Spiritual conversion while on a Catholic men’s retreat. Soon afterward, he founded VirtueMedia (pro-life) and CatholicsComeHome.org.
I was at a gathering with some pro-choice people the other day, and one of them went to the microphone and said, ‘I’m pro-choice but I saw Alveda’s ad (VirtueMedia™) and now, I’m thinking about it.’
VirtueMedia has partnered with hundreds of Right to Life groups, Catholic Dioceses, Christian churches, Pregnancy Help Clinics and Women’s centers across the world. In addition to our national campaigns, VirtueMedia has aired strategic local and regional campaigns in 40 states and the District of Columbia, as well as in multiple provinces of Canada and select regions of Europe.
“VirtueMedia™ is tapping into the power of the media to promote the Gospel of Life. I have had the opportunity to have VirtueMedia™ give their presentation at two different parishes that I’ve been assigned to as pastor. On both occasions their presentation was very well received, with parishioners offering many positive comments afterwards. VirtueMedia™ presents with compassion and conviction; their presentation touches people’s hearts.”
“At a time when we are hearing about abortion clinic closings and the rising number of pro-life advocates in the news, we need to make an even greater push to continue fighting for life and saving babies during this critical moment in history. Television continues to be an innovative and effective way to reach these vulnerable moms and dads with the message to choose life,” said VirtueMedia President Tom Peterson, who founded the Christian not-for-profit media behind the ads.